Before digital, Russell worked around Manhattan as a freelance commercial artist with rapidograph pens, x-acto knife and t-square. His skills in design, illustration, hand lettering, building comps. and production, kept him busy working for large and small corporations, advertising agencies and design firms. Working in these various situations broadened his skills and knowledge of the commercial business of image and brand building.

With the begining of the digital age, it was time to reinvent himself. As he mastered Adobe's graphic programs, photography, set styling and retouching became his focus.

Skilled in graphic design, illustration, and photography, Russell specializes in brand building and marketing. Equipped with the latest software, technologies, and digital cameras, he is ready to take-on the most demanding and challenging of projects in the studio or on location.